Clinically-studied care supporting your vagina, gut, and hormones.
In 2016, we used emerging microbiome research to pioneer a new approach to women's wellness. Backed by expert guidance and superior ingredients, our breakthrough formulas were the first to support the powerful gut, vaginal, and hormonal connection in women's bodies.
Join us on our mission
LIFE-CHANGING FORMULAS
We work with doctors and follow the latest science to create breakthrough solutions to age-old women’s health issues.
POWERED BY YOUR MICROBIOME
Our formulas support your whole body, from your brain to your vagina, at the microbiome level for results you’ll really feel.
MADE WITH SUPERIOR INGREDIENTS
Doctors have always cautioned against sugar in our diets and added fragrance and harsh chemicals in vaginal care products. We listened.
DOING BETTER FOR WOMEN SINCE 2016
Feeling good isn’t too much to ask for — it’s your right. And we’re leveling up the wellness industry to make it happen.
Blazing a new path to wellness
From product innovation to awards, we’re proud to push our industry forward.
March, 2016
Brand launches with vaginal care
September, 2016
The first 8-strain vaginal probiotics
October, 2018
The first debloating supplement with herbs + digestive enzymes
March, 2022
Target's #1 boric acid suppository
